Your Story is Your Most Valuable Asset

Creating a memorable connection with your clients & customers is the lifeblood of small businesses, and you can capture peoples hearts (and wallets) when you have a unique story to tell.

But sadly, the number one mistake I see entrepreneurs making day-in, day-out is not having a memorable story, and it kills me!

You see, without a memorable story they really find themselves floundering, struggling to get noticed. They end up working ten times as hard to get only a fraction of the results. Or worse; no results at all.

So here’s what you can do instead…

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What I learnt from Kate Spade about standing out in a crowded market

With so many businesses vying for your customer’s attention, standing out in a crowded marketplace has never been more important.

But when it comes to standing out from the masses, it’s all about the little things.

What can you do in your business to add value, to make your customer feel special, to show appreciation and reinforce that their decision to buy from you was the right decision?

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You Can Not Rush Clarity

As entrepreneurs, we’re all seeking ways to do more in less time – but there’s some things you just cant rush…

So, here’s a confession for you…I struggled for two years to ‘get clear’ on what my business was actually about and in that time I ‘tried on’ more business ideas, iterations and changes than I could even count.

Nothing felt like it was quite the right “fit”. Have you been there? That feeling where what you’re doing isn’t quite ‘aligned’ with your gifts? Or perhaps your work isn’t tapping into your true zone of genius so that you can really bring your A-game to this world?

What no-one ever tells you, is that clarity takes time & you can’t rush it….

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