Your Story is Your Most Valuable Asset

Creating a memorable connection with your clients & customers is the lifeblood of small businesses, and you can capture peoples hearts (and wallets) when you have a unique story to tell.

But sadly, the number one mistake I see entrepreneurs making day-in, day-out is not having a memorable story, and it kills me!

You see, without a memorable story they really find themselves floundering, struggling to get noticed. They end up working ten times as hard to get only a fraction of the results. Or worse; no results at all.

So here’s what you can do instead…

To stand out, get noticed, be visible & get exposure, your STORY has to SUPPORT you. It has to be the backbone of your business, your brand, your advertising, your publicity and your product/service.

It has to tell people ‘why’ you do what you do & engage your dream audience in a way that they can relate to you, identify with you, or in some way aspire to be part of your brand.

YOUR story is unique and that’s what makes you memorable to potential clients….AND interesting to the media!

What stories in your life & business are you hiding under a rock, but, if you told them, they’d attract & engage your dream customers and the media?

Comments ( 2 )
  • Cassandra says:

    I really needed to read this today, thank you so much for posting this, Rachel

    • admin says:

      Cassandra, you’re so welcome!
      I really believe we hear the message we need to hear, exactly when we are ready to receive it! Whatever it was that particularly reonated with you today, you’re ready for it!
      Go Girl!
      You got this! x

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